Long before the written word
there were signs — a directional arrow etched in stone,
the shape of a deer painted in red clay, tribal symbols
carved in wood. We've come a long way from those days of
primitive images and materials. And, yet, our need to
We can take care of all your signage needs from:
Labels and decals
Vehicle and fleet
Full Color graphics
Safety & ID signs
Buyer’s Tips on
Effective Sign Design-
Your sign is usually the first thing customers notice
about your business, and it can be a powerful factor in
establishing a good first impression. Let your
consultant help you develop a design that’s right for
your specific needs. You should consider:
Best with Photo-
The use of a photo creates
a 300% greater recall than ads without photos.
Full color graphics create
the highest awareness of all sign categories.
A border and graphic add
visual interest and the extra color improves reader
retention by 78%.
Signage builds awareness through low-cost, multiple
impressions, reinforcing your other advertising media.
Sign Buyer’s Checklist
Are you…Directing, Informing or Selling?
Will this display time be…Temporary or Permanent?
Do you want to project an image this is…Professional,
Sophisticated, Youthful, Fun or Other?
Will it coordinate with existing graphic advertising?
Your Target Audience-
Whose attention do you want to attract?
How far will readers be from the sign?
How long will they have to read the sign?
Sign Copy and Layout-
What special message do you want to communicate?
Do you have special logo to layout requirements?
Installing Your Sign-
Where will your sign be displayed?
How will it be attached?
What is your landlord or local sign code authority
Here are some additional points to consider in designing
an effective sign:
Viewing distance is a primary factor. Your sign and the
message it conveys must be readily distinguishable from
the surroundings. When you don’t have room for lettering
as large as you would like, try using light-colored
letters on a dark background. The contrast will make the
lettering appear larger and viewers will find it easier
The reader’s ability to correctly read your message is
maximized by a design that enhances individual letter
distinction. Studies have proven that black letters on a
yellow background or yellow letters on a black
background are the easiest color combinations to read,
especially at a distance. Other combinations that work
well have be studied and ranked in order of readability.
You can draw the reader’s attention by changing a sign’s
message, color, size or shape frequently.
The right typestyles and spacing can help readers
distinguish letters and words.
Your sign professional can help you with these
Materials for the Right Results
An extremely versatile, highly durable plastic sheet
that comes in a variety of colors. Acrylic is primarily
used for long-term interior and exterior signage. Some
common uses are internally illuminated signs,
architectural signs, wall directories, permanent retail
signs, menu boards and trade show signs. Acrylic is an
excellent product if you desire a high quality gloss
Aluminum is designed primarily for outdoor applications.
It is stocked in a variety of colors and will not rust.
Aluminum is lightweight, yet sturdy. It is the ideal
choice for real estate and traffic signage.
Our banner material is a very durable 14 oz.
Nylon-reinforced vinyl. It is well suited for interior
and exterior usage because of its flexibility and
weather resistant capabilities, which make for easy
storage and shipping. The material's strength allows it
to be cut into almost any length or dimension. Many
colors are available to meet your needs for special
events, promotions and grand openings.
Offering a variety of colors to complement your sign
message, this lightweight versatile product can be used
for both short-term indoor and outdoor signage. It is a
cost effective choice for special events signage, indoor
point-of-purchase, trade shows, service companies and
temporary real estate signage. Corrugated Plastic can be
cut to create collapsible signs. This product can be
pre-cut into many shapes such as specialized golf ball
Expanded PVC, also
known as Foam PVC, may be used indoor and outdoors for
limited amounts of time. Its matte finish reduces glare
and makes for easy readability. Expanded PVC can be
shaped and is lightweight, yet sturdy. It is an
excellent product for trade shows signage, menu boards,
point-of-purchase displays and architectural graphics.
PVC is available in a variety of colors.
Are you ready to
start? Call by phone
541-926-9727 or email us